<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.morrisonlivestock.com/news</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-24</lastmod>
  </url>
  <url>
    <loc>https://www.morrisonlivestock.com/news/young-couple-build-up-successful-suckler-enterprise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-24</lastmod>
  </url>
  <url>
    <loc>https://www.morrisonlivestock.com/news/first-deeside-monitor-farm-meeting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.morrisonlivestock.com/news/enuuzshw1un76dqtxy7ta03w02uw5k</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-05</lastmod>
  </url>
  <url>
    <loc>https://www.morrisonlivestock.com/news/get-out-there-23g3k</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-07-29</lastmod>
  </url>
  <url>
    <loc>https://www.morrisonlivestock.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-06-22</lastmod>
  </url>
  <url>
    <loc>https://www.morrisonlivestock.com/location</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.morrisonlivestock.com/system</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f9af7dc7992503ba236ca9/6ef885c6-0d79-4a1f-8686-24577d824c11/EKP6O6aXkAUpsLq.jpg</image:loc>
      <image:title>Farming system - Make it stand out</image:title>
      <image:caption>Herbal ley containing ryegrass, red &amp; white clover, chicory &amp; plantain. Used for finishing stock.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f9af7dc7992503ba236ca9/1627597138905-45NSIARURWPNEQ2XGWLB/EhtORavXYAEsRqt.jpg</image:loc>
      <image:title>Farming system</image:title>
      <image:caption>Forage crop inspector</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f9af7dc7992503ba236ca9/4bd5e619-0b36-4b87-9d8b-042fbbc2c42b/Di2aclAXgAAiG8F.jpg</image:loc>
      <image:title>Farming system - Make it stand out</image:title>
      <image:caption>Caledonian Kale</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f9af7dc7992503ba236ca9/e56e7a3f-cdde-410e-9837-d58035ae4979/ExRwFn_XAAMpEsv.jpg</image:loc>
      <image:title>Farming system - Make it stand out</image:title>
      <image:caption>April born heifer calves outwintered on Redstart</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.morrisonlivestock.com/aberdeen-angus</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f9af7dc7992503ba236ca9/1628023818080-OI927578GO7QLW67LX0H/EKP6OUnWsAApdFb.jpg</image:loc>
      <image:title>Aberdeen Angus - Morrison Aberdeen Angus</image:title>
      <image:caption>The Morrison Aberdeen Angus herd was established 2017 with the purchase of a small number of cows. In 2018 we were able to purchase a number of cows from the Bridgefoot herd when they dispersed. Since then we have expanded our herd through Embryo transfer and the use of AI. In spring 2024 we purchased a draft of cows from the Fordel to further expand the herd and bring in some interesting cow families. The herd is run on a purely commercial basis, our objective is to breed resilient cows can withstand the rigours of our environment and raise a quality calf in an efficient manner year in, year out. We calve heifers at 2yo, we don’t creep feed, cows are exposed to the bull for only 2 cycles and they have to calve outside unassisted. We are passionate about breeding stock that are fit for the 21st century - where labour, one of the most costly inputs, is expensive and all other inputs are rising. Our stock are bred to make the most of your cheapest resource - grass. Eating quality is also at the forefront of our minds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f9af7dc7992503ba236ca9/1628025327029-JY1Q1OBY4TCYW3UPTNXH/kingdom.jpg</image:loc>
      <image:title>Aberdeen Angus</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f9af7dc7992503ba236ca9/1628027304343-SW3FRXMQYO0KLMU2W6K5/Loch%2Bup.jpg</image:loc>
      <image:title>Aberdeen Angus</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f9af7dc7992503ba236ca9/1658355171468-OZLZ1F2WY9OSX28BX7OA/43678669-E2F4-4AB0-9E47-3B2BB8CA08F4.jpeg</image:loc>
      <image:title>Aberdeen Angus</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f9af7dc7992503ba236ca9/05d97f0e-4d2f-41b7-83b4-6e8d13fa939a/WhatsApp+Image+2025-06-22+at+22.01.58_2eb0b9c6.jpg</image:loc>
      <image:title>Aberdeen Angus</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f9af7dc7992503ba236ca9/1732e550-04f8-4028-840f-e8f3c4da6b09/Picture1.png</image:loc>
      <image:title>Aberdeen Angus</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.morrisonlivestock.com/stabilisers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-23</lastmod>
  </url>
  <url>
    <loc>https://www.morrisonlivestock.com/stock-for-sale</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-22</lastmod>
  </url>
  <url>
    <loc>https://www.morrisonlivestock.com/breeding-objectives</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f9af7dc7992503ba236ca9/35bacefc-e027-41bc-8f64-a9eee06693cb/WhatsApp+Image+2024-12-01+at+17.21.42_df91b395.jpg</image:loc>
      <image:title>Breeding objectives - Breeding Objectives We have built a farming system that is simple, low cost &amp; efficient. The aim is to breed cattle that suit that system and as a result allow the herd to be profitable. It’s important to allow the system to filter out the cattle that suit the system, rather than adapting the system to suit the cattle. We aim to breed genuine, robust cattle that are a pleasure to manage on a day to day basis requiring minimal intervention. Focus on the mob - no superstars. Building a highly effective mob is the best route to a profitable business, rather than overfocusing on individuals. Balance! Focus on traits that reduce cost - mothering ability, fertility, fleshing ability, ease of calving, maternal efficiency &amp; longevity. Utilise our performance records to identify poorer performing cattle Focus on eating quality and suitability of the carcass for the industry going forward.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f9af7dc7992503ba236ca9/1627077541987-JK8UT4FE25E2UA10Y3JN/176403264_1203830340047647_8280653711156527488_n%281%29.jpg</image:loc>
      <image:title>Breeding objectives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f9af7dc7992503ba236ca9/1627078816219-INQ1G38OEP8H2V9JZL69/147043474_10158182241187989_852847188858136042_n.jpg</image:loc>
      <image:title>Breeding objectives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f9af7dc7992503ba236ca9/1627078905136-ERM5SK3PYW0KVPUSL7KR/210294535_585335986203395_3387497716862604380_n.jpg</image:loc>
      <image:title>Breeding objectives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f9af7dc7992503ba236ca9/1627079165033-P9UHJFGHJ1DUTLIJ2I8J/190213944_10158402118427989_1959062661791437994_n.jpg</image:loc>
      <image:title>Breeding objectives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f9af7dc7992503ba236ca9/1627596502277-Q1UE4XL0QNMQ0YT76DFC/ExRwFn_XAAMpEsv.jpg</image:loc>
      <image:title>Breeding objectives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f9af7dc7992503ba236ca9/1627596757007-WGRP53SKE7Q7LRPCBYIH/176532937_2555923341381937_1706787906039205209_n.jpg</image:loc>
      <image:title>Breeding objectives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f9af7dc7992503ba236ca9/b1a02f35-3b64-4ade-99b6-6f1f07239af1/WhatsApp+Image+2025-06-22+at+22.01.57_d5d220cd.jpg</image:loc>
      <image:title>Breeding objectives</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.morrisonlivestock.com/about-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-22</lastmod>
  </url>
  <url>
    <loc>https://www.morrisonlivestock.com/performance-recording</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60f9af7dc7992503ba236ca9/27967345-6b8b-42fc-aaf9-c8e32d644e0d/WhatsApp+Image+2024-12-07+at+14.22.47_d8ea8228.jpg</image:loc>
    </image:image>
  </url>
</urlset>

