Breeding Objectives
We have built a farming system that is simple, low cost & efficient. The aim is to breed cattle that suit that system and as a result allow the herd to be profitable.
Breed cattle that turn our cheapest resource - grass, into profit
Breed cattle that always do the basics right.
We aim to breed genuine, robust cattle that are a pleasure to manage on a day to day basis requiring minimal intervention.
Focus on the mob - no superstars. Building a highly effective mob is the best route to a profitable business, rather than overfocusing on individuals.
Balance!
Focus on traits that reduce cost - mothering ability, fertility, fleshing ability, ease of calving, maternal efficiency & longevity.
Produce a valuable and in demand finished carcass, time and time again, hassle free.
In a nutshellFocus on the Fundamentals
-Fertility - get in calf promptly (within 2 cycles)
-Low labour - Calve & suckle unassisted
-Structurally sound
-Output - Turn grass to beef
Reliable, Robust, Resilient, Repeatable.